branding essentials blog

Essential branding tips and tricks, logo inspiration, design trends, and resources to help you develop and set your brand apart.

Taylor Dunworth 6/10/21 Taylor Dunworth 6/10/21

The Best Free Fonts on Canva

DIYing your brand on a budget and trying to pick out your fonts and typefaces? I’ve picked out the best free fonts Canva has to offer. Yes, free! All of these fonts are free to use within the Canva design space – even in the free version of Canva. Use this list to narrow down your options with the confidence of knowing your fonts are brand designer-approved!

Taylor Dunworth 4/20/21 Taylor Dunworth 4/20/21

Favicons 101: What They Are, Why They're Great for Your Brand, and How to Add One to Your Website

Favicons are arguably one of the most forgotten about branding opportunities for small businesses. Let’s talk through the basics of favicons: what they are, why they’re great for your brand, and how to get one added to your website ASAP.

Taylor Dunworth 2/5/21 Taylor Dunworth 2/5/21

5 Small Business Branding Mistakes

Pobody’s nerfect, people, and from one small business owner to another, we’re pretty prone to making mistakes regularly while we try to figure everything out. From my time working with businesses in an agency setting to directly auditing small businesses’ brands, I’ve come across some pretty common yet easily fixed mistakes.

Taylor Dunworth 12/21/20 Taylor Dunworth 12/21/20

Is It Time to Rebrand My Business? (Quiz)

It’s hard to know when is the right time to rebrand your business. Take this quiz to find out what’s the best choice for you and your current brand!

Taylor Dunworth 12/18/20 Taylor Dunworth 12/18/20

How to Use Your Brand’s Color Palette

There it is – sitting there, staring at you from your computer screen and reminding you of how beautiful it is. Nestled between your logo and font selections on your guidelines is your brand translated into blocks of color. Your color palette. But how do you use it effectively?